Friday, May 01, 2020

The Certainty of Uncertainty




How Brands Navigate Uncertainty By Enhancing Customer Relationships
 
 
Uncertainty, the only certainty…
That’s how it now appears,
Many are worried and transfixed
As though spellbound by their fear.

The days ahead hold terror
And the unknown looms large,
Uncertainty like a raging lunatic
Is on a rampant charge.

It is as though the final season
Is coming to its inevitable end
And as a result, its up-tempo finale
Of uncertainty descends.

Lives of prior comfort and ease
Are severely disrupted
And the security once enjoyed
Can no longer be taken for granted.

The tried and tested bastions
Of the powerful and the rich
Are fast becoming rickety scaffolds
As though built in a swampy ditch.

The certain has become uncertain
It is just a wait and see
And the uncertain is now certain
As though it was meant to be.

How Brands Navigate Uncertainty By Enhancing Customer Relationships

Trust has exited the reality stage
And confidence has followed suit,
Tomorrow is now lived out today
Although an impossible route.

Tomorrow is viewed with suspicion
Where once there was certainty,
A promise could be counted on…
At least, that’s how it seemed to be.
  
The rules are being changed
And nothing is fixed any more,
Today was tomorrow’s yesterday
Not just the day before.

Next week was viewed with suspicion
And in some cases, next month
But tomorrow was anticipated
As an inevitable triumph.

Now today, tomorrow and beyond
Are all rolled into one
And the uncertainty presses sorely
With every passing dawn.

Trust no future however pleasant
You will find in A Psalm of Life
And no doubt the poet, Longfellow,
Was facing this same strife.

Uncertainty guidance — Climate-ADAPT

The certainty of the uncertainty
Is surely nothing new
For the Bible also points this out
As a practical everyday view.

James 4:13-15

Like Henry Wadsworth Longfellow,
The apostle James points out
The certain uncertainty of tomorrow
And that is surely without doubt.

Tomorrow, I will do this or that…
For many this is the boast
But given the certain uncertainty
None knows what a day will bring forth.

God alone knows for certain,
There is no uncertainty with Him,
It is He that drew the time line…
He knows its end from the beginning.
  
Romans 8:28

It behooves us as dear children
To cast all uncertainties on God
Knowing that everything works for good
To all them that are the called.

Stewart Russell © April 2020

No comments:

Post a Comment